![TAG Heuer CEO Jean-Claude Biver: Our Exclusive Baselworld Q&A | WatchTime - USA's No.1 Watch Magazine TAG Heuer CEO Jean-Claude Biver: Our Exclusive Baselworld Q&A | WatchTime - USA's No.1 Watch Magazine](https://www.watchtime.com/wp-content/uploads/2015/05/JC_Biver_TAG_Heuer_560.jpg)
TAG Heuer CEO Jean-Claude Biver: Our Exclusive Baselworld Q&A | WatchTime - USA's No.1 Watch Magazine
![Interview with Jean-Claude Biver: "If you think Baselworld is only about selling watches, then you should go back to the 19th century." Interview with Jean-Claude Biver: "If you think Baselworld is only about selling watches, then you should go back to the 19th century."](https://rrsg.s3.amazonaws.com/wp-content/uploads/2018/09/22202619/FEAT_TagHeuerInterview_MAIN-1024x585.jpg)
Interview with Jean-Claude Biver: "If you think Baselworld is only about selling watches, then you should go back to the 19th century."
![Industry icon Jean-Claude Biver and his son Pierre are launching a new independent watch brand - CNA Luxury Industry icon Jean-Claude Biver and his son Pierre are launching a new independent watch brand - CNA Luxury](https://onecms-res.cloudinary.com/image/upload/s--z1OaLiO5--/c_fill,g_auto,h_622,w_830/f_auto,q_auto/v1/mediacorp/cna/image/2022/11/14/hero_jean-claude_biver_pierre.jpg?itok=8Y6kpzVg)
Industry icon Jean-Claude Biver and his son Pierre are launching a new independent watch brand - CNA Luxury
![Jean Claude Biver and Veronica Varekova attends the 2010 African Wildlife Foundation auction dinner at the American Museum of Stock Photo - Alamy Jean Claude Biver and Veronica Varekova attends the 2010 African Wildlife Foundation auction dinner at the American Museum of Stock Photo - Alamy](https://c8.alamy.com/comp/C6AGD4/jean-claude-biver-and-veronica-varekova-attends-the-2010-african-wildlife-C6AGD4.jpg)